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Setting up for Success with MassageBook Marketing

Updated

Autopilot automates your email marketing by sending the right message to the right Client at the right time. 

Promotions allow you to run specials and deals on Services and Gift Certificates through an extended period of time. 

Together, they can continuously keep in touch with your Clients throughout the year while offering them incentives to keep booking and buying. 

This guide is designed to show you how to create unique Promotions for your Autopilots and how to put them into action. 

Titles and descriptions are included for your convenience, and any material can be used for your own AutoPromos. 

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Celebrate Birthdays with a Service Promo

The Automated Birthday Greeting Autopilot delivers well wishes to a Client on the morning of their birthday. 

By creating a Service Promo for this Autopilot, you can celebrate your Clients' birthdays all year round by giving them a thoughtful gift from your Business. 

 To create an Birthday Greeting Service Promo:

  1. Create a Promotion for a Service
    • Title: A Little Something for You on Your Special Day
    • Description: Your wellness is our business, so cheers to another year of health and happiness! We're here to help you get it started off right. Book your next appointment today and receive $10 off for your birthday visit! 
    • Add Deals:
      • Select your two most popular Services.
      • Select all durations for each.
      • Enter a $10 discount for each. 
    • Dates & Times:
      • Start it on January 1st, 2019. 
      • End it on December 31st, 2019. 
      • Enter January 31st, 2020 for the redeem by date. Clients who receive it in December 2019 will still see available booking times through January 2020. 
      • Allow it to be booked during any available times. 
    • Summary: 
      • Require prepayment to ensure commitment to the deal. 
      • Do not display it publicly on your MassageBook Business Website. 
      • Do not limit the overall number of bookings or bookings per day. These settings are per appointment, not per Client. That way each Client will be eligible to book their gift without being restricted by other Clients.  
  2. Edit the Automated Birthday Greeting
    • Header: It's Your Birthday! 
    • Body: Wishing you all the best for a wonderful day full of fun, peace and pleasant surprises! To ensure that it is, we've got a present waiting for you on the other side. Select below to open it! 
  3. Add a Call-to-Action Button to the Email
    • Link: Enter the Service Promo's unique webpage so that recipients are directed there. 
    • Button Text: Unwrap My Gift 

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Entice Overdue Clients with a Service Promo 

The Bring 'Em Back Autopilot encourages Clients who haven't received service in quite some time to come in for another visit. 

While outlining the benefits of regular bodywork is a great start, adding a deal to the Autopilot gives them an extra nudge to get back on your table. 

To create a Bring 'Em Back Service Promo:

  1. Create a Promotion for a Service
    • Title: Be Well to Yourself
    • Description: We've missed you, and because we firmly believe in the natural healing powers of regular massage and bodywork, we'd love for you to come back for another visit. Me time should never be out of the question. Book today and receive 15% off your next service! *Limited to one appointment* 
    • Add Deals:
      • Select your most popular Service. 
      • Select the Service's most popular duration. 
      • Enter a 15% discount. 
    • Dates & Times:
      • Start it on January 1st, 2019. 
      • End it on December 31st, 2019. 
      • Enter January 31st, 2020 for the redeem by date. Clients who receive it in December 2019 will still see available booking times through January 2020. 
      • Allow it to be booked during any available times. 
    • Summary: 
      • Require prepayment to ensure commitment to the deal. 
      • Do not display it publicly on your MassageBook Business Website. 
      • Do not limit the overall number of bookings or bookings per day. These settings are per appointment, not per Client. That way each Client who receives it will be eligible to book without being restricted by other Clients.  
  2. Edit the Bring 'Em Back 
    • Body: Thanks so much for your most recent visit! We hope you enjoyed the experience and felt that it benefited you in many ways. 

      A consistent schedule of massage and bodywork can really help you and your body cope with stress, overuse, and injury.

      We're here to encourage you to keep taking care of yourself, and we hope to see you again soon! 

      We've included a little extra incentive in this email as well. Select below to find out more! 
  3. Add a Call-to-Action Button to the Email 
    • Link: Enter the Service Promo's unique webpage so that recipients are directed there. 
    • Button Text: Ready for More Me Time?

Note: The Bring 'Em Back includes five emails, and each is edited individually. The above is an example for the first. 

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Reward Those Who Hype You with a Gift Certificates Promo

The Referral Thank You Autopilot expresses gratitude towards each Client who refers another Client to your Business. 

You can never go wrong with a warmhearted thank you note, but take it a step further by offering a Gift Certificate Promo to the recipient. It's one more opportunity to get another new Client through the door!

To create a Referral Thank You Gift Certificate Promo:

  1. Activate a Service Certificate for your most popular Service. 
  2. Create a Promotion for a Gift Certificate
    • Title: Our Gift to You
    • Description: Thank you for your loyalty and continued support! As a token of our appreciation, you can purchase the following gift certificate for 15% off. Select a style, add a personalized message to the lucky recipient, and choose to email or print it. If you don't want to email it to the recipient just yet, enter your address instead. The gift code is valued at the original price of the service, and the recipient can apply it towards a different one if they prefer.
    • Add Deals: 
      • Select your most popular Service.  
      • Select the Service's most popular duration. 
      • Enter a 15% discount. 
    • Dates & Times:
      • Start it on January 1st, 2019. 
      • End it on December 31st, 2019.
    • Summary:
      • Do not display it publicly on your MassageBook Business Website. 
      • Do not limit the overall number of purchases or purchases per day. These settings are per purchase, not per Client. That way each Client who receives it will be eligible to buy without being restricted by other Clients. 
  3. Edit the Referral Thank You 
    • Header: Here's to you!
    • Body: A new client mentioned that they heard about us because of you. It's through your thoughtfulness, consideration, and kind words that we're able to continually grow and succeed as a business.

      If you're in search of a gift and know of someone who could benefit from our services as well, we've included a special offer in this email that should benefit the both of you!
  4. Add a Call-to-Action Button to the Email 
    • Link: Enter the Gift Certificate Promo's unique webpage so that recipients are directed there. 
    • Button Text: Our Gift to You

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Boost New Bookings with a New Clients Only Service Promo

The Encourage Referrals Autopilot makes it a cinch for existing Clients to share your MassageBook Business Website with potential Clients. 

The email already includes built-in ways to share your site through Facebook, Twitter, and email, but you can also add a new Clients only Service Promo link to it. Recipients of the email will be able to provide friends and family with the Promotion's booking page. 

To create an Encourage Referrals Service Promo:

  1. Create a Promotion for a Service
    • Title: A New You New Client Special 
    • Description: Life got ya feeling stressed, achy, or burnt out? We've got the cure you've been searching for! Indulge yourself in a massage that will leave you feeling like you're floating on the clouds, and let any negative energy you maybe experiencing drift away. Book your first appointment with us today and receive $15 off! We look forward to accompanying you on the path to wellness. 
    • Add Deals:
      • Select your two most popular Services.
      • Select all durations for each.
      • Enter a $15 discount for each. 
    • Dates & Times: 
      • Start it on January 1st, 2019. 
      • End it on December 31st, 2019. 
      • Enter January 31st, 2020 for the redeem by date. Clients who receive it in December 2019 will still see available booking times through January 2020. 
      • Allow it to be booked during any available times.
    • Summary:
      • Require prepayment to ensure commitment to the deal. 
      • Apply it to first time Clients only.
      • Do not display it publicly on your MassageBook Business Website. 
      • Do not limit the overall number of bookings or bookings per day. These settings are per appointment, not per Client. That way each Client who receives it will be eligible to book without being restricted by other Clients. 
  2. Edit the Encourage Referrals
    • Body: Think of all the great things you've tried and experienced in your life...

      Odds are, a lot of these happened because someone else shared their experience with you and influenced you to give it a whirl too.

      If you feel your friends and acquaintances would benefit from the services we provide, we would like to ask you to let them know about us.

      We've made it easy for you. Just click on the button(s) below to share with your friends via email, Facebook or Twitter.

      We're also offering a new client special that you can share with them! Select the New Client Special button and provide them with the booking page that opens. 

  3. Add a Call-to-Action Button to the Email 
    • Link: Enter the Service Promo's unique webpage so that recipients are directed there. 
    • Button Text: New Client Special

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Increase Repeat Bookings with a Service Promo

The New Client Thank You Autopilot makes sure you don't lose touch with a new Client. 

While one appointment is great, two is even better! Champion the routine of regular bodywork by offering a deal on their second Service.  

To create a New Client Thank You Service Promo:

  1. Create a Promotion for a Service
    • Title: Ready for Round 2? 
    • Description: Two massages are better than one, right? We think so! Book your second appointment today and save 10%! 
    • Add Deals: 
      • Select your two most popular Services.  
      • Select the most popular duration for each. 
      • Enter a 10% discount for each. 
    • Dates & Times: 
      • Start it on January 1st, 2019. 
      • End it on December 31st, 2019. 
      • Enter January 31st, 2020 for the redeem by date. Clients who receive it in December 2019 will still see available booking times through January 2020. 
      • Allow it to be booked during any available times.
    • Summary: 
      • Require prepayment to ensure commitment to the deal. 
      • Do not display it publicly on your MassageBook Business Website. 
      • Do not limit the overall number of bookings or bookings per day. These settings are per appointment, not per Client. That way each Client who receives it will be eligible to book without being restricted by other Clients.  
  2. Edit the New Client Thank You
    • Body: We really enjoyed meeting you and appreciate you coming to see us. We hope that you enjoyed the experience and that it helped you! 

      Now, we'd like to encourage you to keep taking care of yourself.

      We believe strongly that the benefits of massage and bodywork are cumulative and that a consistent schedule of bodywork can really help you and your body cope with stress, overuse, and injury.

      We hope that you'll allow us to show you how making bodywork a regular part of your self care routine will help you lead a healthier and happier life.

      As a gesture of our gratitude, you'll find a special offer below that you can use towards your next visit! 
  3. Add a Call-to-Action Button to the Email 
    • Link: Enter the Service Promo's unique webpage so that recipients are directed there. 
    • Button Text: Book My Next Appointment

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A year's worth of success is just a few setup items away!

Take advantage of the opportunities that are available all year round, and let the Marketing tools do the heavy lifting for you. 

Use the ideas and information in this guide as a resource for creating a simple, yet powerful strategy that's sure to show you results like you've never seen! 

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