In the last few weeks, I've been asked on several occasions how I define success.
It's a great question, and the response I've given has been the same for the last 20 years.
It's not a unique philosophy by any stretch, and Vince Lombardi has said it as succinctly as anyone:
"The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand."
The job at hand for our team at MassageBook has always been to help independent bodywork practices succeed by simplifying the day to day of managing a practice, and by promoting massage and bodywork to the public, thereby increasing the flow of clients going to independent practitioners (and increasing their income).
For those of you who have been with us for a few years, you've seen us roll out feature after feature and improvement after improvement as we get closer to realizing the full vision of MassageBook.
The hardest part for us?
Deciding how best to prioritize the long list of high-quality ideas to roll out.
We've learned that we can't please everyone all the time, and it sucks to release something that we know is going to significantly help a large percentage of our members, but isn't really all that meaningful to a number of other members.
To be specific - many of you have practices that are doing really well, and that don't really need more clients. The priority for this group is to improve the efficiency of day to day tasks.
Then there's the other group of folks who have newer practices and need lots of help getting clients on their tables.
We do our best to prioritize improvements for both groups, but sometimes we lean a little more in one direction.
In the recent past, we've definitely been leaning more towards helping those who need more clients; however, now that the MassageBook Gift Cards program is complete, we've shifted our emphasis back to helping practices run more smoothly day to day.
Many of the most requested features revolve around scheduling and text messaging on both desktop and the mobile app. The list of improvements is too long to share here, but things like supporting couples services and classes, membership program management, pre-populating client booking info from prior appointments, and improved multi-staff views on mobile have made the cut.
Before ending this rather long intro (sorry), let me just emphasize how important your feedback is in deciding what we prioritize. Unlike most, we really DO listen. I'm in the Community Feedback forum in MassageBook regularly, as many of you who get personal responses from me can attest to - so vote or add your suggestions!
We're dedicated to helping you, the professional bodyworker, succeed.
The natural by product of this is an increased awareness and acceptance of massage and bodywork as a trusted alternative healthcare option which, I'm convinced, offers our community a bright and stable future.
With that being said, I wish you all much success. We're honored to be a part of your journey.
- Mark and the MassageBook Team